ORGANIZING FOR ACTION

Creative Direction

UX Designer: Adrianne Hawthorne

Visual Designer: Nikole Gramm

Web Developer: Ian Evanoff

When I arrived at Organizing for Action there were a few projects I knew I had to place at the top of my to-do list and redesigning the website was one of them. Once I hired a design team, I assigned a project manager, got all of the makers (developers and designers) in a room, bought snacks, and kicked off our next 6 months.

We started by interviewing everyone at the organization to see how they used our site and what challenges they were experiencing. There were some glaring problems with navigation and the call to action was unclear even to those who worked within the building. We had a lot of clean-up to do on the backend of the site, and while our UX designer worked on desktop and mobile wireframes, our visual designers began looking into iconography and color systems.

We launched our new site in November 2014 with an easy to use backend system that allows our digital staff to update content easily and quickly as needed. The newly designed navigation lets visitors take various actions that were unavailable to them before, sharing content with their social networks (easily sorted by issue), writing “Letters to the Editor” to the publication of their choosing, and shopping on our online store, to name a few. Each of the core issues has its own page of content and access to help visitors  learn how they  can get involved in the issues that are most important to them.

This project was a huge moment for both the organization and the design and development teams. After months of research, design, revisions and presenting to stakeholders the final product was something the entire organization was proud of and excited to release to our supporters.

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