ORGANIZING FOR ACTION

Creative Direction | Design

Graphic Designer: Jonathan Black

UX Designer: Adrianne Hawthorne

The online store at Organizing for Action became a main source of fundraising in December 2014 when the digital team absorbed all responsibilities for designing, promoting, photographing and conceptualizing merchandise for the organization. Through the store, we’ve learned valuable information about our supporters based on their buying habits and we are having a blast making merchandise for them. Some of our top sellers, the Heartstrings Tee, Science Says So Bottle, and the Organizing& Tee, grew out of brainstorms about how we could dive deeper into the conversations surrounding these sometimes sensitive issues. Merchandise allows the creative staff to visually represent issues-based conversations in a way that other platforms do not and we get to make beautiful things while doing so.