ORGANIZING FOR ACTION

Creative Direction | Design

Graphic Designers: Nikole Gramm, Jonathan Black, Tyler Deal, Adrianne Hawthorne

Organizing for Action organizes around seven core issues: climate change, comprehensive immigration reform, gun violence prevention, health care, women’s rights, marriage equality, and economic security.

When I started at OFA, back in October 2013, it was clear that each of these issues had their own messaging, personality, and need for a unique set of visuals. The organization had been functioning off of their main logo (the Obama rising sun) since opening its doors in January 2013, and the design team was struggling to communicate across multiple platforms to different audiences.

Over 3 months, I led the design and development of individual brand identities reflecting the essence of each supporter base while building on the legacy of the Obama rising sun logo. OFA now has a clear set of visual communication in place for each of the seven issue campaigns.

Visit OFA's issue pages:
Climate Change
Comprehensive Immigration Reform
Economic Opportunity
Expanding Equality
Gun Violence Prevention
Health Care
Women's Rights